Patrick Mumbi

Digital marketing agencies play an integral role in creating content and attracting audiences. These audiences are important in creating and developing brand relationships and a viable consumer market. However, with the increased need for digital marketing agencies, there has also been a rise in people with no know-how claiming to be digital marketing experts. Michael […]

The value of content marketing should never be underestimated. It provides benefits that include the fact that content can be used to promote a brand, engage an audience, increase product and brand visibility as well as using it to collect in-depth market data. According to Brian Bamberger, Managing Partner of Pharma Acumen, there are some […]

Branding, in the simplest way, is the process of establishing a brand identity that enforces a positive perception of a business and its associated products. Elements used to achieve this distinctive identity include a logo, business name, visual design, tagline, etc. Writing on www.prudentpedal.com, Jeff McKay, Founder & CEO of Prudent Pedal, emphasises how vital […]

Content marketing campaigns are conducted by brands with the expectation that the brand will reap the rewards of a well-spent budget. On completion of these campaigns, content metrics, in the form of hard data, will assist brands in identifying successes and gaps between the initial content marketing plan and the results obtained. These findings can […]

Audience targeting is integral to content marketing and sales campaigns for businesses.  It allows brands to deliver targeted campaigns that ignite and support conversations between a brand and prospective consumers. Audience targeting perimeters Motivation – Research what motivates the audience you are targeting. Occupation – Don’t overlook the general occupations of your audience because this […]

Content marketing campaigns leverage the power of relevant content to highlight aspects to do with particular brands. The ultimate goal is to attract, acquire, and engage a targeted audience.  Content marketing is very different from a sales advert in the sense that it goes beyond selling by providing relevant information and ideas. Content marketing objectives […]

Content marketing is generally vital in different economic and social sectors. According to a content marketing handbook published on The Channel Report, “Content marketing is a technique that involves the creation and distribution of relevant and valuable content to attract and engage a defined and targeted audience with the aim of triggering profitable customer action.” […]

Hive Digital Media is excited to announce the launch of a new newsletter product offering. This new product is an offshoot of the broad and reliable Local News Network (LNN). The newsletter drives awareness by placing advertising within an LNN newsletter subscriber base and is available for booking on a weekly basis. “The addition of […]

Hive Digital Media has partnered with The Citizen, one of South Africa’s most popular publishing platforms. Boasting around 3 million plus unique users monthly, The Citizen consistently features among South Africa’s top 10 news websites. What’s being offered under this partnership? Under this partnership, Hive Digital Media will manage sponsored content and display advertising opportunities […]

Hive Digital Media is proud to announce that its longstanding partnership brand Guzzle has relaunched its website with a fresh look. Having celebrated its 11th birthday in 2022, Guzzle has embarked on a platform revamp to provide an enhanced user experience, better results and returns for retailers. All of these efforts are part of a […]

Digital marketing is an area of trade that has exponentially grown over the years due to the upsurge in internet access by the general public. There are, however, a number of myths associated with digital marketing and agencies in general. Here are some of the common myths associated with digital marketing Content marketing doesn’t help […]

Hive Digital Media has enhanced its diverse product offering by partnering with Private Property, a leading South African residential and commercial real estate brand. Founded in 1998, Private Property has evolved significantly from its early beginnings as purely a pioneering ‘for sale by owner’ website to become a portal that facilitates a myriad of connections […]