Content marketing campaigns leverage the power of relevant content to highlight aspects to do with particular brands. The ultimate goal is to attract, acquire, and engage a targeted audience. Content marketing is very different from a sales advert in the sense that it goes beyond selling by providing relevant information and ideas.
Content marketing objectives
Content marketing objectives can be outlined as follows:
- Creating and reinforcing brand awareness
- Facilitating lead and customer conversion
- Creating customer service feedback channels
Types of content marketing formats
Blog posts – These focus on making available valuable information delivered as articles which should be optimised through search engine optimisation practices to help it achieve a better long-term search engine ranking. This content must seek to reach a targeted audience and attract new readers.
eBooks – eBooks are an in-depth source of information on particular subject matters and are very effective for lead generation. This is because readers supply contact information before accessing the information resource.
Infographics – Infographics are ideal for distributing data and large sets of information. The visual presentation effectively creates compelling and attractive content for audience engagement.
Videos – With increased video demand on social media platforms, video content marketing is a must. Video content can be used for product demonstration, brand presentation or topical subject matter presentation to a target audience.
Podcasts – Podcasts involve pre-recorded interviews and edited radio shows on topics of interest for diverse audiences. Podcasts can be utilised as lead generators when listeners sign up for updates.
Webinars – Webinars allow experts and industry leaders to provide in-depth insights into specific topics aimed at a targeted market audience.
Case Studies – Case studies are all about success stories associated with a brand or specific products produced by a particular brand. These case studies are distributed on carefully chosen channels to convert potential audiences.
User-generated content – User generated content is made by users of particular products or services. Content created can be in form of videos and audios, still images and text. This material can be repurposed for distribution, increasing visibility and credibility in the market.
The content marketing options above are an ideal opportunity to grow your business audience. For more on available advertising and content marketing opportunities, contact the Hive Digital Media team at [email protected].
Additional sources of information
https://go.marketo.com/rs/marketob2/images/DG2ECM.pdf
https://marketing.expertjournals.com/ark:/16759/EJM_511vinerean92-98.pdf
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