Hive Digital Media has partnered with The Citizen, one of South Africa’s most popular publishing platforms.
Boasting around 3 million plus unique users monthly, The Citizen consistently features among South Africa’s top 10 news websites.
What’s being offered under this partnership?
Under this partnership, Hive Digital Media will manage sponsored content and display advertising opportunities on the brand.
The Citizen offers advertisers a one product/site solution for national campaigns complimenting Hive Digital Media’s Local News Network (LNN) which covers the hyperlocal targeting needs of clients.
This translates into an all-round brand experience from Hyperlocal to National.
Hive Digital Media’s commercial offering on The Citizen includes content, banners, social media, and most importantly, high-quality audiences.
Citizen readers are enthusiasts in news, sport, technology, food, gardening, entertainment and more. These keen readers are often in-market for relevant local news, automotive products and services, education solutions and diverse financial services. In addition, these readers generally look to The Citizen site for regularly updated news, business developments and opportunities, sports, and celebrity content.
Brands can tap into this enriching potential to reach their target market. This can be done through display ads (desktop & mobile), website roadblocks, home page and section takeovers. Other opportunities include sticky banners, outstream in-banners, video ROS, sponsored content and SEO content.
The Citizen advertising avenue offered through Hive Digital Media is an important information vehicle for local and national advertising. This entails reaching broad and diverse audiences across South Africa.
Joedache Madray, Hive Digital Media Commercial Project Manager, emphasises on the significance of this partnership.
“As a business, we are constantly looking for growth opportunities that can assist us in serving our clients better. Having the Citizen platform joining our already strong arsenal of offerings will prove to be a great innovative business development step to bridge the gap from our local inventory on LNN, to a national level of exposure and reach via The Citizen. This will hopefully translate into impressive returns on ad and marketing spend investment for our clients.”
This innovative business partnership is set to positively contribute to Hive Digital Media’s exciting product offering. For more on available advertising and marketing opportunities, contact the Hive Digital Media team at [email protected].
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