Hive Digital 1st party data development

In today’s digital world, data has become an integral part of innovation and business development. A key aspect here, is the presence of 1st Party Data. Hive’s 1^st Party Data is data collected from users across our network, that is later anonymously kept for current & future campaign use. The presence of this data allows us to tailor our product offerings, to place relevant content in front of the right user at the right time. Success here, should result in better user engagement as well as higher KPI’s for the brand.

Strategic business development

With the looming deprecation of 3^rd Party Cookies, Hive made the strategic decision in 2020 to invest in our 1^st Party Data strategy. We partnered up with Carbon, a RMP (Revenue Management Platform) to focus on the quality of our own data. Carbon uses our data to provide Hive with rich user insights. These insights are granular and provide us with user intent, interest, brand affiliation and demographic data and more. Being able to accurately segment users on our network into relevant audiences, allows us to deliver appropriate and targeted campaigns.

The teams at Hive & Carbon have worked hard to develop the strong business partnership we have today, allowing us to open new business opportunities going forward, and improve our campaign successes for us and our clients.

For more on this new partnership and available products, you can contact the Hive team at [email protected].

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Patrick Mumbi

Patrick Mumbi is currently the Content Administrator at Hive Digital Media.

Trained as a Journalist, he carries wealth of experience having worked across the media spectrum in print, electronic and currently in the digital media space.

Patrick's current responsibilities include writing commercial content and most importantly ensuring quality control is achieved on internal and external content which gets published on various platforms.

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