Drive the RIGHT audience
for your brand to your content.
HIVE’S DIRECT AUDIENCE SOLUTION.
Having access to custom audiences is an essential aspect of any successful programmatic or premium campaign. We provide brands with a variety of in-market & interest segments built across the Caxton network using our Data Management Platform (DMP) – reaching +15 million unique users.
Moving from a “Spray & Pray” approach to a “Target & Engage” approach has the following benefits:
1. Better Results
2. Less Wastage
3. Increased return on Ad Spend
4. Reach Loyal, Engaged Customers